This is an advertisement for a suit company that conveys the message that males are a dominant force. In this advertisement, it appears as though the male has killed the female. The female has a tie around her neck, which the male is pulling towards him. The female is lying across the hood of the car wearing only lingerie, which could imply a possible rape and murder. The male is standing over the hood of the car, portraying dominance. He has a smirk on his face, as though he’s proud of the result. The female is in a vulnerable position and you cannot see her face. The advertisement is shot in black and white, as if to darken the scenario.
In terms of SEARCH:
Sex: As I mentioned earlier, the male represents the dominant force, while the female represents the submissive force. Males are portrayed as dominant, powerful, and in control. The male in this advertisement had killed the female, and possibly raped her, and he is smiling proudly.
Environment: The only environment that is seen in this advertisement is the car. The advertisement is in black and white, which makes even more of the environment hidden. However, with the male’s Duncan Quinn suit, the advertisement makes it appear as though he is wealthy.
Age: The couple in this advertisement appear to be young, as is typical in the media. Although you cannot see the female’s face, it is assumed that she is attractive. The media typically portrays this age group, insinuating that older age groups are unimportant and unattractive.
Race: The couple in this advertisement is Caucasian, which again, is typically seen in the media. It is not common to see an advertisement or television show or movie focusing on those of different races. Typically, there is a token “black male/female” in a show or movie. This implies that anyone of a race other than Caucasian is unimportant and is just thrown in.
Class: Because the male is wearing a Duncan Quinn suit, it appears he is wealthy. He may possibly be in the business industry which combined would make him apart of the upper class. The media generally depicts the upper class more so than any other class.
Handicap: Although the female is no longer living, it does not appear that she has a disability. The male also doesn’t appear to have a physical disability.